Little Caesars didn’t start with a campaign. It started with a gamble. In 1959, Mike and Marian Ilitch opened a single shop called Little Caesars Pizza Treat in a strip mall in Garden City, just outside Detroit. No outside funding. No safety net. Just hustle and belief. From there, it grew the old-school way. One store, then another. By the early '60s, they were franchising. By the ’70s, they launched a national campaign with a slogan that hit like a brick: “Pizza! Pizza!” Two pizzas for the pri
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