
Key event, Conversion & Purchase definition - Google Ads Help
Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …
About key events - Analytics Help - Google Help
Create conversions with Google Analytics key events You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and …
Understand your conversion tracking data - Google Ads Help
The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …
Troubleshoot your conversion tracking status - Google Ads Help
If you have a problem with your conversion tag status, or you're not seeing your conversions, go to troubleshooting conversion tracking status. If you're experiencing issues with your tag, …
About conversion measurement - Google Ads Help
How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …
About enhanced conversions for leads
Enhanced conversions for leads is an upgraded offline conversion import that offers benefits like greater durability, more accurate reporting and engaged-view conversions, cross-device …
Set up your conversions - Google Ads Help
App conversions For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate …
Creating and managing conversions - Analytics Help - Google Help
Conversions based on Google Analytics events allow you to measure important actions that originate from organic channels like search, email, and social for cross-channel campaign …
Tutorial: Set up a key event - Analytics Help - Google Help
You can create conversions directly from your Google Analytics key events and share them seamlessly with Google Ads. Define settings like conversion category, name, goal and action …
Conversion-Werte - Google Ads-Hilfe
Wenn Sie Ihren Conversions Werte zuweisen, können Sie den mit Google Ads generierten Gesamtwert für Ihr Unternehmen ermitteln, anstatt nur die Anzahl der erfolgten Conversions …