Tomás works as a Global Supply and Partnerships Lead at Kayzen. He has been in the adtech industry for over six years, the last four at Kayzen, focusing on managing supply partnerships as well as ...

Supply path optimization may not be the trendiest three-letter acronym in ad tech anymore, but the SPO trend is still playing ...

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents ...

Policy highlights importance of compliant, child-safe platforms and non-social digital engagement VANCOUVER, BRITISH ...

Industry experts note that Indian advertisers are steadily leaning toward hybrid programmatic models, combining in-house ...

Industry experts say Indian advertisers are increasingly favouring hybrid programmatic setups, balancing in-house strategy ...

Epom, an ad tech company specializing in programmatic infrastructure with an expanding presence in Southeast Europe, has ...

Citizens downgraded The Trade Desk Inc. ( TTD) to “market perform” from a previous investment rating of “market outperform” ...

Illuminati MarTech LLC, a fast-growing international performance marketing firm, has announced the strengthening of its global footprint as part of its long-term strategy to help brands achieve ...

Here are five key Out of Home (OOH) and Digital Out of Home (DOOH) trends to watch this year.image- Programmatic DOOH goes ...

NEW YORK —Paramount has announced a major upgrade to its streaming advertising offering by introducing live, in-game ...

It has a dual meaning. First, AI amplifies intent-centric approaches by parsing content (for instance, through an intent graph), learning from feedback, and proposing tactics based on what people are ...