A company that repackages M&M products with company names has recalled over 6,000 units distributed in 20 states that do not contain necessary allergen warnings.

How can we sift through the mountain of marketing and figure out what we actually need? We spoke with experts to investigate — and help you spend your money wisely in 2026.

Abstract: Product deterioration poses significant challenges to inventory management and profitability. Highlighting the importance of effective promotion strategies, this paper investigates two ...

Social media campaigns can be unpredictable. Some resonate immediately, while others struggle to gain traction. In most cases, the difference comes down to strategy. This guide explores the ...

In a recent TikTok post, IShowSpeed attempted the “Speed shop” based on a viral Chinese live streamer who reportedly made $18.7 million in just 7 days, promoting products continuously. She spends ...

Marketing 21+ products, including alcohol, nicotine alternatives, cannabis and gambling apps, means walking a narrow ethical tightrope. These are strictly regulated product categories in which brand ...

Marketing funnels are more than theory. Without them, campaigns become scattered, sales teams chase the wrong leads, and customer relationships fall apart. A funnel provides clarity by mapping out the ...

The marketing function is undergoing many changes in today’s environment. Firstly, marketers must demand a seat at the table in ways never done before, as they are required to not just market, but ...