Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Advances in augmented reality (AR), virtual reality (VR), spatial audio and other immersive technologies are opening the door to richer, more memorable brand experiences.

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

Bhaskar Das] has been tinkering with one of Nintendo’s more obscure handhelds, the DSi. The old-school console has been given a new job as part of an augmented reality app called ...

Competing athletes will receive the Olympic Edition device purposefully designed to enrich the Games-time experience, from ...

The curious minds at ColdFusion examine how augmented reality could transform daily life ...

Just one day after the announcement of Genie, Google's generative AI-powered virtual world creator, a number of major video ...

A brand-new event arriving to Pokemon GO in February includes a staggering 15 different Legendary Pokemon for players to catch.