Many healthcare leaders have already gained experience from several AI pilots. Here’s where they stand on the technology ...

Nature Clinical Practice Neurology is a journal designed to lighten the reading load for busy doctors; why, then, does it include Case Studies? Isn't the Case Study just a bit of light reading? It ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

Chief marketing officers at enterprise B2B companies say their top strategic goals are to improve the customer experience, ensure their teams have the right skills, and generate leads/sales, according ...

RESEARCHERS HAVE SLAMMED the National Lottery for what they describe as advertising that “lures children,” with previous ads featuring talking toys, tyre-swings, treehouses, and games like ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Khadija Khartit is a strategy, investment, ...

Planet or Plastic? is National Geographic’s multiyear effort to raise awareness about the global plastic trash crisis. Come to this page often to learn more, and find out what you can do to reduce ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...