Lego launches Smart Brick and high tech Star Wars toys
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Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.
The new Star Wars sets, which incorporate Smart tech, might be cool — but fans are not abiding by the rising costs of basic sets or Lego's direction
LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand has launched Smart Bricks, marking the company’s biggest
LEGO unveiled Smart Play at CES 2026, embedding interactive tech into bricks. The first Star Wars sets launch March 1, with preorders Jan. 9.
Artificial intelligence was anchored in nearly everything as tech firms continue to look for AI products that will attract customers.
Some Star Wars fans have been clamoring for Lucasfilm to replace Kathleen Kennedy with Dave Filoni, but it’s not the great idea they think it is.