Writing a vision statement isn’t just an exercise in stringing words together - it’s an opportunity to inspire, align, and drive action. The most effective vision statements don’t just state an ideal ...

Forbes contributors publish independent expert analyses and insights. Micah is a Boston-based founder-strategist covering entrepreneurship Any business with goals needs a destination—the ultimate ...

I serve as the visionary at EOS Worldwide with a passion for helping entrepreneurs get what they want from their businesses. Having a bad vision statement might be better than not having one at all, ...

Evolving and clarifying these statements are fundamental to businesses staying relevant and their marketing efforts making an impact. When was the last time you re-examined your company’s vision and ...

When was the last time you re-examined your company’s vision and mission? Your company’s vision and mission are crucial right now, especially as marketers. The pandemic caused us to re-evaluate what ...