A new paper examines the possible effects of two properties of receiver playing fields documented in studies of animal psychology -- habituation and neural adaptation -- on the efficacy of mate choice ...

Habituation of a neural response to repeated exposure to sensory stimuli is a well-documented phenomenon (Siddle, 1991; Sokolov, 1963; Thompson and Spencer, 1966), particularly during emotional ...

Habituation is the most basic form of learning. Learning is defined as a change in behavior that results from an experience. In habituation, a response to a stimulus weakens when the stimulus is ...

Most people will startle when they hear an unexpected loud sound. The second time they hear the noise, they'll startle significantly less; by the third time, they'll barely startle at all. This ...

There is a dialogue in Scent of a Woman, where Al Pacino says, “The day you stop looking is the day you die". In the context of product design too, Al Pacino is spot on. To stop looking or noticing ...