Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Plenty of the best logos of all time contain hidden messages. From FedEx's famous 'negative space arrow' to the 'A - Z smile' of the Amazon wordmark, it's the double-take-worthy details that often ...

Not many brands can claim to have serious cultural clout, and even fewer have a history of cropping up in literary classics. So Coca-Cola's latest campaign can't help but bring to mind the phrase, 'if ...

A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Today, Coca-Cola has one of the most iconic brand identities in the world—so iconic, in fact, that one 2010s study found that “Coca‑Cola” is the second‑most widely understood term in the world after ...