Real men (and women) don’t buy brand. Or if they do, they rarely own up to it. It’s a bit like owning up to living in Milton Keynes or reading Hello magazine (and before the hate mail starts, I do ...

There is a chance you’ve heard of the concept of sonic branding, as it is continuing to gain popularity. According to Deloitte, Sonic branding is the concept of utilizing auditory elements to help ...

In today’s digital landscape, business owners must prioritize brand consistency across all platforms. A unified brand identity, from visual elements to messaging, creates a cohesive customer ...

Whether you're launching a disruptive startup or steering an established corporation, attention naturally gravitates towards tangible metrics: product innovation, sales charts and operational ...

In today’s highly competitive market, businesses constantly seek ways to stand out and connect with their target audience. Companies cannot focus solely on bottom-of-the-funnel tactics and conversions ...

Learn the many reasons why a positive online reputation is essential and what your business can do to take control of your online image. Negative feedback can also spread quickly, making it imperative ...

These days, there is more discussion about the importance of cultural sensitivity than ever before. A great deal of this has to do with the fact that we live in an increasingly global society in which ...

When you’re starting a new company, it’s easy to put off the branding process for a while. You’re working on getting your main product or service into the hands of as many customers as possible, and ...

In this podcast episode, uncover the importance of meaning in branding and how it can transform surface-level engagement into loyalty. Building a genuine emotional connection is crucial for forming a ...

Everyone who has a smart TV and a sofa recognizes the Netflix logo – red, black and white. What’s even more recognizable is the sound that the app makes when it uploads – the iconic, reverberation of ...

In marketing – whether digital or not – we all understand the power of a strong brand. A recognizable brand is vital for earning and keeping attention, driving trust, and building loyalty. On the ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...