The Fresh Toast - Toys aren't just for kids anymore and the toy aisle is being turned Into a billion+ dollar wellness zone.

The hottest toy of 2025 isn’t just for kids Labubus, the quirky monster plush dolls made by Pop Mart, have exploded into a global phenomenon, doubling as collectibles and fashion accessories for ...

Young adults are powering a surge in sales of "squishy" toys, the latest craze. The toys-for-adults market is now estimated to be worth £1 billion in the UK. Last month, data released by market ...

What was your favourite toy as a child? And would you consider playing with it as an adult...? It's not just kids who like to play with toys – many adults like to buy kids' toys for themselves! Phil ...