Fitting Reality is working to bring new standards and practices to virtual fitting rooms, and today it is launching Virtual Interactive Podium (VIPodium), a new augmented reality fitting room. “The ...

Add Walmart to the list of major retailers who are going high-tech with the virtual fitting room experience. In a Sept. 15 blog post on its website, the icon big-box chain unveiled “Be Your Own Model, ...

Augmented and virtual reality are not new to the fashion industry. It was just over a decade ago that Converse first had iPhone owners trying on shoes via a dedicated app, and many companies have ...

Walmart on Thursday launched a virtual dressing room tool to entice more online shoppers to buy clothing. Be Your Own Model, which lets customers use their own photos to better visualize how the ...

NEW YORK--(BUSINESS WIRE)--Perfitly, a virtual reality/augmented reality (VR/AR) and AI powered virtual fitting room solution that is being integrated into the e-commerce platforms of the nation’s ...

Following the COVID-19 pandemic, retailers in the fashion, apparel and beauty industry implemented innovative virtual try-on programs to allow consumers to more easily view and select products ...

Having a virtual try-on feature gives consumers a better idea of how a clothing item fits them and whether it matches their features — a solution to what has historically been a problem for many ...

Walmart has announced it’s acquiring the Israeli-based, female-founded startup Zeekit. The reason? As more people have turned to online shopping for clothing (thanks, pandemic), a pain point of that ...

Walmart shoppers now have the option of using a beta version of fitting room technology that allows them to choose from a number of different models to "try on" different articles of clothing. When ...

Perfitly offers Otero Menswear customers the ability to find the perfect fit on garments as both companies make strides in harnessing AI powered technology in e-commerce New York, Aug. 10, 2021 — ...