Volume: This is how quietly or loudly you’re speaking. The volume of your voice will change depending on the situation and whatever emotions you may be feeling—and it can affect how other people ...

Developing a strong online reputation for a business or personal brand goes beyond the allure of a blue verification mark or amassing countless likes and comments. Drawing from my own experience, I ...

At the beginning of a client relationship I’ll always ask if a brand has a tone of voice guide they can refer me to, but since so many people treat tone of voice guides as an unnecessary piece of ...

Andy McCaul is director and co-founder of the Creative Digital Agency, The Bigger Boat. Andy has over 12 years experience in direct & digital marketing, SEO (natural & paid), conversion optimisation, ...

Forbes contributors publish independent expert analyses and insights. I’m a clear communications expert and Plain Language advocate. I work with people all the time who sound completely different when ...

What does it mean to teach your kids how to identify tone of voice? This time of year, as parents wade back into the school routine, you may be noticing your tweens and teenagers have already missed ...

The tone of your voice is important. Why? Tone matters. I remember times I felt frazzled or aggravated and then said something with an edge to it that just wasn't necessary or useful. Sometimes it was ...