If you're using events as part of your marketing strategy, you'll know it can be notoriously difficult to measure their success. But in the era of digital marketing, there are more possibilities than ...

Effective communication is the linchpin that ensures success and client satisfaction. Lauren Stroud, senior manager of events at MCI USA with 7 years of industry experience, shares her insights on how ...

Hosting a successful and memorable event isn’t just about having a great venue or the best catering—there’s a lot more that goes into creating an experience that leaves a lasting impression. From the ...

In the dynamic landscape of event management, one element stands out as a game-changer when it comes to long-term success: innovation. By weaving creativity and innovation into the fabric of your ...

As if being an event organizer isn’t challenging enough, the COVID-19 pandemic happened. The event management industry is one of the countless other businesses heavily impacted by the global pandemic.

Strategic PR amplifies events, attracting audiences and securing lasting brand impact. Pre-event buzz, live engagement and follow-up maximize PR event success. Effective storytelling and media ...

In the past decade, the marketing landscape has shifted significantly towards digital channels, often prioritizing automation over personalization. While digital tools are invaluable, they can’t ...

Creating and managing successful calendars is a must-have skill. Whether you’re organizing a corporate conference or a dazzling soiree, the perfect event is just a few steps away. Defining your ...

As we all know, Artificial Intelligence (AI) transforms how we live and work, making lives easier. AI now offers solutions to event professionals to enhance their planning process and attendee ...

Eran Ben-Shushan is the cofounder and CEO of Bizzabo, the Event Experience OS powering in-person, virtual and hybrid event experiences. Events are crucial to an organization’s overall marketing ...

Why event management at Western Michigan University? Real-world experience: 100% of event management students complete an internship or field experience. Engage with the industry: This program enables ...