Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

The marketing technology landscape continues to rapidly evolve, with internal lines increasingly blurred between marketing and technology teams. As a result, many businesses are faced with an ...

Regardless of the state of your current business continuity management (BCM) program, it must be prioritized as an enterprise-wide initiative in order to withstand today’s pervasive global threats and ...

Across industries, the adoption of generative artificial intelligence (GenAI) has been a game changer for how we work. It has helped create efficiencies, streamline programs and boost employee ...