When I’m fitting golfers, one of the first questions I’ll ask them is, “What type of shaft do you play?” A common response: “60 Stiff.” That’s a perfectly acceptable answer. But here’s the thing: not ...

I often seek input on equipment questions from those working in the trenches, the passionate fitters who are trying to put their customers in the best position to optimize their potential on the golf ...

If you’re still playing iron shafts just because they “felt okay” off the rack, we need to talk. Shaft weight isn’t just about how heavy the club feels in your hands, it’s one of the biggest factors ...

Fujikura is adding to its popular Axiom iron shaft line with three new flex and weight profiles. Here's what you need to know ...

The start of a new year means the start of launch season for many of the biggest players in the gear space. Inevitably that means much attention on the driver category - and rightfully so given many ...

TaylorMade’s Qi4D drivers break speed into four dimensions, pairing carbon faces, adjustable weighting and stock shafts built ...

The most important technology in golf equipment today isn’t limited to new titanium alloys and advances in golf ball polymer chemistry. In fact, it’s not really about traditional golf equipment ...

Behind the Scenes of a Fujikura VENTUS Driver Shaft Fitting Golfweek Mon, Aug 25, 2025 Golfweek goes inside a custom fitting to see how Fujikura’s VENTUS shaft with VeloCore+ technology can fine-tune ...

Dumina, a boutique golf shaft maker based in South Korea, began operations in 2013. While players on the KLPGA and LPGA enjoyed tournament success with their early releases, the small outfit barely ...

To Ken Collins, owner and operator of Kustom Clubs of Manchester, golfers are like fingerprints – no two are alike. And thanks to the talents of this certified Advanced Professional Clubmaker (Collins ...

TaylorMade has launched its newest lineup for 2026 with the Qi4D family of drivers, fairway woods, hybrids and irons, with full focus on the face design and being faster, whilst factoring in finding ...