Modern marketing at its best is not generic broadcasting. It is highly contextual, deeply relevant and increasingly personal.

The road to spot TV sales automation is littered with failed attempts by software providers yet buying and selling leaders continue to call for its realization. The Quest To Streamline Local TV ...

As an Account Executive, I can tell you firsthand – selling ad space isn’t just about the numbers, the reach, or the frequency. It’s about the product itself. And in radio, the product is the ...

The history of technology repeatedly demonstrates that first-order innovations spawn significant second-order effects – indirect consequences that profoundly shape our world. When the automobile was ...