Usami and his team are now transforming discarded shells into a new material called Shellstic—like plastic, but with about 20% to 50% shells. After one year of development, the first major product to ...
Shellmet is the latest innovation from TBWA\Hakuhodo’s creative team and Osaka-based Koushi Chemical Industry Co. A small village on the tip of Japan’s northernmost island Hokkaido may have found an ...
Tokyo advertising agency TBWA\Hakuhodo and plastics manufacturer Koushi Chemical Industry Co have created Shellmet, a hard hat made from discarded scallop shells and recycled plastic. The product was ...
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