Increased sampling activity has shined a light on a minor but nettlesome issue: the "accountability" of event personnel in the store. Retailers complain that sometimes demonstrators arrive on the ...

Brands can now book in-aisle sampling activity for the autumn, working closely with the Morrisons Media Group (MMG) team to select the right supermarkets from the hundreds available across the ...

Retail brands want to grow their customer base and revenues; stores want to drive footfall and increase loyalty. Striking the right balance that benefits both parties — and of course consumers — takes ...