The COVID crisis has shown us that everything is connected to everything: how we run our businesses, how we engage with prospects and clients, how we respond to changes, how we live our lives. And ...

Opinions expressed by Entrepreneur contributors are their own. Let’s get right down to it: All companies want smoother and more efficient sales cycles. The time it takes to bring high-quality leads ...

Once upon a time, in a bustling city of commerce, two renowned departments excelled in their exceptional skills for generating wealth for their thriving businesses. One was sales, adept at persuading ...

You run your marketing, generate those high-quality leads we discussed in Part 1 of this article series, hand these leads off to the sales team, and wait. "Hey, guys, anything happening over there ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

‘Sales alignment and field alignment is a clear priority for me internally,’ says HPE Vice President of North America Channel and Partner Ecosystem Jeremiah Jenson. ‘What it means for partners is more ...

Securing a customer isn’t a job for one person, nor is it a job for a single department. Traditionally, marketing and sales departments have been assigned the most customer involvement (except, of ...

Elyse Flynn Meyer is the Founder of Prism Global Marketing Solutions, a HubSpot Diamond Partner & author of, Mastering Inbound Marketing. The goal of any marketing team is to grow revenue. Leveraging ...

SAN FRANCISCO--(BUSINESS WIRE)--Copper, the leading CRM platform for relationship-based business growth, and Outfunnel, the integration platform for connecting sales and marketing data, today released ...

As buyers become more sophisticated and able to navigate their own buying journeys, the role of sales is drastically evolving to align with their needs. Combine that with technological innovation and ...

We’re almost a quarter century removed from the coining of the phrase “sales and marketing alignment,” a concept that dates back another 30 years. Businesses have been wrestling with the idea of ...