The colors, patterns and textures in your product packaging affect a consumer’s purchase decision. The human brain reacts ...

Refillable and reusable packaging has outgrown trial balloons and press shots. What separates a headline-grabbing pilot from a system that actually scales is not the artwork on the bottle but the ...

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...