The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page.

Search giant Google Tuesday issued a clarification of its Quality Score rankings, which are used to calculate an advertiser's minimum bid. The guidelines, which were previously somewhat vague, now ...

Knowing how to increase a campaign's quality score in AdWords could influence performance and give it a boost, Ron Jones writes. Google assigns scores to reward advertising providing the best ...