Targeting involves a lot of guesswork. Just because someone visits a site, dwells on a profile or engages with some content does not necessarily make him or her a prime candidate for your campaign.

As we arrive at a new version of the “roaring twenties,” this data geek has a lot on her mind: privacy, CCPA, and the “death of the cookie.” Meanwhile, the average consumer is concerned with things ...

A new era in customer experience (CX) has arrived: predictive. Going forward, firms will need to embrace this or risk getting left behind. Sensing, analyzing, and acting predictively — to prevent ...

LINCOLNSHIRE, Ill.--(BUSINESS WIRE)--Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the edge of the enterprise with solutions and partners that enable businesses to gain a performance ...