The balanced scorecard tracks all the important elements of a company’s strategy—from continuous improvement and partnerships to teamwork and global scale. And that allows companies to excel. by ...

In my last post, I argued that marketers should use a Balanced Scorecard to measure and manage marketing performance. The Balanced Scorecard was introduced by Robert Kaplan and David Norton in the ...

Maximizing CRM Success Through Performance Measurement Using the balanced scorecard approach to drive strategic CRM results. James Brewton, president, CRMetrix Organizations today are now looking for ...

Campbell, Dennis, Srikant M. Datar, Susan L. Kulp, and V.G. Narayanan. "Testing Strategy with Multiple Performance Measures: Evidence from a Balanced Scorecard at ...

In my role as the lead of my company's data and analytics team, I've found that the balanced scorecard (BSC) has been an essential tool for providing clear, strategic alignment. While companies often ...

Data warehouse is one of the key Information Technology (IT) infrastructures. Data warehouse involves a huge financial undertaking. It is important that data warehouse performance is measured in terms ...

Ongoing performance evaluations are just as important as the initial vetting process whenever a small business partners with an external marketing agency. A balanced scorecard approach to performance ...

Last time we defined the tools to create the foundation of the balanced scorecard. At this point, a good facilitator has selected and managed the implementation team through the many debates and ...

An employee scorecard that periodically rates a worker's performance on the job can assist you in your management efforts. The scorecard should be kept simple so that both the employer and employee ...

Kaplan, Robert S., and David Norton. "The Balanced Scorecard: Measures that Drive Performance." Harvard Business Review 70, no. 1 (January–February 1992): 71–79 ...