For several years, YouTube has provided a matchmaking service to connect marketers with top creators to promote their wares. Now the video platform has a new tool that it's hoping will make it even ...

YouTube is taking another step to more easily connect creators with advertisers. During Cannes Lions 2025, the company unveiled open call, a new feature powered by YouTube BrandConnect that allows ...

Walmart Inc. made deals this week to sell the products of 92 entrepreneurs or small businesses who attended its 11th annual Open Call. Other finalists are being considered for deals, or "golden ...

THERE AND EXPLAINS WHY IT'S IMPORTANT FOR SMALL BUSINESS OWNERS. ENTREPRENEURS FROM ALL OVER THE COUNTRY WERE HERE IN BENTONVILLE TALKING WITH REPRESENTATIVES FROM WALMART IN HOPES OF GETTING THEIR ...

Walmart on Tuesday announced that it is now accepting applications for its tenth annual Open Call event. Small business owners and entrepreneurs are invited to apply to pitch their products to be sold ...

Calling all entrepreneurs! Is your product shelf-ready? Walmart is hosting its annual Open Call for innovative products to get in the hands of millions of shoppers. To support its commitment in ...

At Cannes Lions, the video platform is unveiling Open Call, which aims to make it easier and faster for brands to partner with top creators on custom content. By Alex Weprin Senior Editor Can YouTube ...