Google's in-house startup incubator, Area 120, has been experimenting with native advertising for mobile virtual reality, and on Wednesday, Google shared its first idea for a potential format. The ...

For all the hype about native advertising by marketers, agency creative folks and traditional news publishers, the genre is nothing more than a fancifully dressed up, repackaged iteration of the ...

As marketers continue to look for new ways to develop mobile advertising, native advertising is catching the eye of marketers. However, understanding the right context and content that works with ...

Google has launched AdSense Native ads that look and feel like the ad serving website, the company said in a blog post. The native ad format comes in three categories: in-feed, in-article and matched ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

Facebook has launched a new standard native mobile ad format. It promises to make it easier for businesses to place their ads inside third-party apps in the Facebook Audience Network, which launched ...

Native advertising has long been recognized for its ability to significantly enhance key performance metrics such as brand recall, click-through rates (CTR), and conversion rates, often delivering a ...

One of the most vexing questions to people trying to make sense of native advertising which is also referred to as branded content, brand journalism and sponsored content, is that the terms are used ...