There’s a reason that “and they lived happily ever after” is the gold standard for everything from romantic comedies to children’s fables. Humans love a narrative: the progression of events from start ...

Fletcher’s Storythinking explains the vast role that storythinking plays in human affairs as chains of narratives drive ...

“All great literature can be reduced to two stories: a man goes on a journey, and a stranger comes to town.” This axiom, most often attributed to Leo Tolstoy, speaks to the power of the stories we ...