Business success requires an optimized mix of people, process, and technology. Too many organizations ignore or forget the middle layer—the process engineering—that brings together their teams and ...

If it's true that marketing can make even a mediocre product successful, imagine what a well-executed marketing piece can do for yours. Of course, the ad should meet the goal of achieving an almost ...

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In marketing a product, success often hinges on having a clear and structured requirements-gathering process and thorough project management. Gathering business requirements ensures marketing ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...

The marketing research process requires an outlined, methodical gathering of market data to aid in business and managerial decision making. Additionally, market research helps business owners and ...

Although Sales and Marketing work closely together, they don't always see eye to eye—whether in the metrics they're tracking or the approaches they use. But that isn't to say the teams should work in ...

As outlined in part one of this two-part series, marketing isn’t as straightforward as it may sound, and a simple textbook definition doesn’t do it justice. On one hand, we have the major effects that ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...