A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

A marketing plan serves more than one purpose. While it's important to have a plan to guide your marketing efforts, your plan also "markets" your company to investors -- interested potential partners, ...

The idea of creating a pitch-perfect executive summary leaves most of us confused. Professionals usually wonder about the elements that need to be incorporated in a successful executive summary to ...

The "final summary" of a marketing plan is also normally called the "executive summary." This is where you summarize the contents of the marketing plan as well as briefly outline the key points that ...

This guide explains what an executive summary is and offers writing tips so your business plan starts out strong. Many, or all, of the products featured on this page are from our advertising partners ...

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