Content marketing, particularly of the digital variety, has become an increasingly popular item in modern marketers’ toolboxes. While many larger organizations have been quick to embrace content ...

After nearly two decades helping local businesses improve their SEO, I’ve seen the same pattern repeat: Companies invest in service pages, blog content and social updates—but without a strong local ...

With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for ...

When I published my analysis on the fading effectiveness of traditional local SEO, the response was immediate. Dozens of business owners and marketing teams asked the same follow-up question: “So what ...

This tab will reflect the location they are near. This also means that if you’re traveling in a new country, you can check out local feeds to see what’s happening around you. The content will also ...

Content marketing has become one of the most powerful strategies that digital marketers can employ, as quality content becomes increasingly important to the success of SEO campaigns. While content ...

Toward the end of 2014, one of the questions I started hearing repeatedly from marketing executives at brands with many locations is this: “How do I make my content more relevant and findable to local ...

Jared Borkum does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Any pharma business operating on a global scale would naturally strive to execute a uniformed content marketing strategy across all markets. Yet, their local affiliates often feel frustrated when ...

Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...

Lawyers from African firms in Ghana, Tanzania, and Nigeria discuss the tension to develop local skills and capacity versus the desire to increase foreign direct investment. Across the continent ...

The government promises “necessary action” to prevent Australian storytelling from being “drowned out” by overseas programming, especially from Hollywood. By Patrick Brzeski Asia Bureau Chief ...