The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

LEGO introduces revolutionary screen-free SMART Play technology at CES 2026, bringing interactive sounds and lights to physical builds.

The LEGO Group has introduced LEGO SMART Play, a revolutionary platform that brings LEGO creations to life with responsive bricks, minifigures and tags, all without screens.

Benson also confirmed that the new initiative contains no artificial intelligence at all, as well as no camera.

Lego's construction sets have been a fantastic choice for analog play for several decades now. These interlocking building blocks are set to get way more interesting with the inventive toy company's new Smart Play system that features electronics-packed bricks and minifigures for more

LAS VEGAS, NEVADA – JANUARY 05: Julia Goldin, Chief Product & Marketing Officer, the LEGO Group on stage during the LEGO SMART Play launch event at Mandalay Bay Convention Center on January 05, 2026 in Las Vegas, Nevada. (Photo by David Becker/Getty Images for The LEGO Group)

The event, covering more than 35,000 square feet, will be made up of 2 million LEGO bricks. More than 13,000 LEGO minifigures will be on display and for sale.

LEGO is an expensive hobby for those who want genuine articles and some of the biggest sets ever released by the toy brick company. Past sets have included the Titanic, the Eiffel