The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and preorders start in January.

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

A gold trophy with a Smart tag was the target to get closest to, and each player would shake a duck to activate it, and then ...

After eight years in development, Lego Smart Play promises to revolutionise play for a new generation. One of its creators ...

London (CNN) — Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based ...

The Danish toy maker Lego has unveiled what it says is one of the "most significant evolutions" of the design of its bricks ...

When Tim "Tank" Hutchings rolls into town with thousands of LEGO bricks in tow, it's not just playtime — it's showtime.

Lego has spent decades selling itself as the ultimate analog toy, a handful of plastic bricks that can become anything a child imagines. That is why the company’s new Smart Bricks, tiny blocks packed ...

Lego is forgoing one of its oil-free recycled plastic block prototypes after testing showed the material didn't cut down on carbon emissions. However, the toymaker isn't ditching the effort to make ...

Seeing the new Lego Smart Brick up close makes you get it. But I can also see why many people still won’t want it ...