Founder and CEO of Heepsy, an influencer marketing software which makes it easy to find and choose the right influencers for your campaigns. Influencer marketing works, but don't just take my word for ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Mendel Cohen In recent ...

The principle behind influencer marketing is simple: Instead of selling directly to a large group, brands pay or inspire influencers to get the word out on their behalf. With the rise of platforms ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...

If Emily in Paris is any indicator, influencer marketing is still baffling to many. Besides the notion that a few selfies with a croissant begets social media stardom, Emily’s follower count quickly ...

Written by Tal Melenboim, CEO of CGI influencers agency Zoe01. Influencer marketing might seem like a recent invention, but it has always existed. In the past influencers existed as celebrities who ...