Google Analytics and Search Console data do not match. The discrepancy creates the impression that the data is inaccurate in some way. The reality is that the data is in fact accurate. The discrepancy ...

Google Analytics is introducing cross-channel budgeting tools designed to help marketers plan and manage their ad spend across various marketing channels. Within Google Analytics, users can now create ...

Stay up to date with the latest news, tips, and insights about Google Analytics on Search Engine Land, including strategies to optimize your use of Google Analytics 4 (GA4), which replaced Universal ...

Google Analytics is a marketer’s lifeline in understanding performance and making decisions based on website or app usage data. In my decade-plus of working with clients, around half of the new ...

Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it ...

Gain insights into behavioral analytics—understand its impact on e-commerce, gaming, and security, and explore its challenges ...

Google is axing Internet Protocol (IP) address logging on its analytics platform. The decision could hamper marketing effectiveness by cutting off advertisers’ ability to access user location data, ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...