Monday, February 10 @ 9:24 am PT As mentioned by SteamDB on BlueSky, Valve's talk of in-game advertisements has already existed as a policy, with the page referenced below now just a separate entity.

Yesterday, Valve made waves when it updated its Steamworks Documentation now to include a dedicated "Advertising on Steam" ...

(Bloomberg) -- Roblox Corp. is partnering with Alphabet Inc.’s Google to offer ads that encourage player engagement, marking a significant step in the video-game platform’s push to generate more ...

A watershed moment could be close for advertisers who have long wanted to do more in the gaming channel, as more marketing opportunities arise in premium games. For one thing, the growth of ...

Advertising disruption of video gaming is getting worse, according to new poll of gamers -- while at the same time, more of them are engaging with that in-game ad content. Now, 65% of gamers say “ads ...

TL;DR: Valve has updated Steam's guidelines to ban games that force users to engage with in-game advertising, opposing the ad-driven model common in mobile games. Valve has continued its push to add ...

In-game advertisements have existed for as long as free-to-play mobile games. While this unfortunate practice relies heavily on the mobile gaming industry, it has made its way into PC games, ...

Jake brings two decades of experience with him, having covered major industry events, breaking news, one-on-one interviews, and more. When he's not playing World of Warcraft, he's usually on the hunt ...

Mobile gamers are active retail shoppers, with 45% reporting they spend $200 or more per month on retail items and 31% spending more than $500 per month on groceries, per a new report from game ...

Advertising for mini-games on WeChat is booming, having grown by 113% year on year, as per figures from the latest China WeChat Mini Games Advertising and User Acquisition Report. Mini-games refer to ...