Forbes contributors publish independent expert analyses and insights. Joseph Wolkin is a reporter who covers Nascar, Formula 1 and IndyCar. Apr 04, 2025, 07:00am EDT Lego Group capitalized on the 2024 ...

If there’s one thing Lego is known for—besides the legendary clutch power of its immortal plastic bricks—it’s the company’s uncanny ability to pinpoint the Next Big Thing and immediately sign a ...

The thing with LEGO plastic bricks is that there's virtually nothing you can't build from them. From flowers to spaceships, from artwork to buildings, and with little regard for the actual shape of ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the first time, all 10 teams would be represented across the Lego portfolio.

If you've ever attended a Formula 1 event, you'll know: The cars are loud. The revving of an F1 car’s power unit can reach up to 140 decibels. That’s like standing next to a firework as it’s exploding ...

LEGO and Formula 1 have unveiled the first new sets commissioned as part of their new multi-year partnership. The two organisations came together for an exclusive launch at the Las Vegas Grand Prix to ...

MIAMI GARDENS, Fla. — One of the biggest attractions at the 2025 Formula 1 Miami Grand Prix has been Lego’s display of 10 life-sized cars built with nearly 400,000 pieces each. That’s right – nearly ...

The LEGO Group and Formula 1 have announced a multi-year partnership, set to launch with the 2025 F1 season. This collaboration aims to connect younger fans and families with the excitement of Formula ...

Ahead of the FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX 2025 the twenty Formula 1 drivers had the chance to test their skills in ...

Formula 1 continues to come up with inventive ways of building up its American fanbase as it replaced the traditional driver parade truck for the Miami Grand Prix with bespoke LEGO cars. Each team has ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed ...