Due to changing conditions in the healthcare environment, many hospitals believe it is time that they move away from independence and toward some form of a transaction. A transaction has the potential ...

Fundamental to the management of any successful program is an understanding of and agreement on program goals and objectives. A program is generally deemed successful if it meets predetermined ...

Perhaps you've decided to embark on a marketing research project to answer a specific question; or maybe you're trying to gain focus on an incomplete picture of the market, and you're unsure of next ...