Researchers from Erasmus University and KU Leuven published a new Journal of Marketing study that examines how retailers respond when suppliers establish direct channels to reach end-consumers and how ...

Forbes contributors publish independent expert analyses and insights. I'm a freelance writer specializing in retail and ecommerce. Sep 10, 2025, 04:04pm EDT The fragrance category represents an ...

Funding will support company’s continued growth in providing a unique touch-and-feel experience to drive brand awareness and product purchases at luxury short-term rentals and resorts NEW ...

Retail media is predicated on delivering highly targeted and ultra-relevant messages to users at the decision point of the ...