A question that frequently comes up in my Scrum Training courses is how to define a product. Scrum was created to help small teams solve complex problems and deliver products of the highest possible ...

In today's fast-paced, technology-driven world, defining your product's use case is vital. What is a use case? Simply put, it's a description of how your product or service will be used by your target ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

This file type includes high-resolution graphics and schematics when applicable. During the 1970s, as Japanese companies began eroding traditional western markets, the focus was on Just-In-Time and ...

Intelligence Group (IIG), CyberMedia Research (CMR) sat down with Rahul Kulkarni, Director, Product Management for Compute and AI at AWS Rahul is the Director and General Manager of Product Management ...