Machine learning didn’t disappear — it embedded itself. These seven competencies define what marketers must architect, govern and measure for 2026.

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

Machine learning is a rapidly growing field with endless potential applications. In the next few years, we will see machine learning transform many industries, including manufacturing, retail and ...

It’s a simple question, but there’s often a complex answer, especially for employees at FedEx, who handle an average of 16.5 million packages a day. Today, machine learning is making getting those ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

Machine learning is based on the idea that a system can learn to perform a task without being explicitly programmed. Machine learning has a wide range of applications in the finance, healthcare, ...