When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

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The loyalty program also introduces targeted offers, allowing Refuel to deliver more relevant promotions to members based on ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Most consumers are used to being prompted to join a loyalty program ...

In today’s hyper-connected world, your phone’s maps app predicts when it is time to head to "work,” health trackers buzz to remind you to stretch your legs, and voice-activated devices nudge you to ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

Two-thirds of retailers offer loyalty programs, according to a Salesforce survey of 8,350 shoppers and 1,700 retail industry decision-makers released last week. Another 29% plan to roll out loyalty ...

Why B2B marketers need to prioritize customer loyalty and retention alongside new business to sustain revenue growth in a SaaS-driven market. After sale blind spot. Focusing only on acquisition ...

Adora Cruises today announced the introduction of a new loyalty membership program, the Adora Club. According to a press ...

Convenience retailers can drive margins and long-term value through personalization, artificial intelligence and gamification. In this way, personalization is becoming a loyalty differentiator in the ...

Weigel’s supported more than 20 million reward transactions in 2025, the convenience-store chain reported in its end-of-year ...