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We’re in the age of ‘culture rot.’ Here’s how brands can avoid it

Cultural relevance has never been more important or desired by brands and marketers than it is right now. As fragmented as our media landscape has become, a brand with cultural relevance is better at ...
Ibj.com

Mandy Haskett: If culture is an afterthought, the rot already is spreading

Culture has become the most overused and least understood word in business. Ask a CEO about their culture and you often get a TED-style answer about teamwork, fun, and “our people are our greatest ...
NBC4 Columbus

Backslash's 2025 Edges calls on brands to stop piling on the Culture Rot

NEW YORK, March 11, 2025 /PRNewswire/ -- Backslash, the global cultural intelligence unit powered by TBWA and serving the agencies of Omnicom Advertising Group (OAG), has released its 2025 Edges ...
Fast Company

Does your company have culture rot?

Culture rot is when everything that once made a company good gradually starts to disappear—resulting in sinking morale, low productivity, lots of gossip, quiet quitting, and overall cynicism. And it ...