Apple’s Creator Studio takes in all its mainstay apps for a subscription price seven times cheaper than Creative Cloud.

Apple Creative Studio is a mighty good value for an impressive suite of pro apps. It also makes up a rather polarizing set of app icons, based on the internet’s reaction to yesterday’s news. However, it turns out those app icons won’t be forced upon all users of apps that are included in the suite.

Have you ever found yourself staring at your iPad, wondering if you’re truly using it to its full potential? Sure, it’s great for streaming your favorite shows or scrolling through social media, but deep down, you know it can do so much more.

On Jan. 13, Apple Inc. announced a new subscription bundle of creative apps called Creator Studio, an attempt to give its photo- and video-editing software fresh momentum in the face of intensifying competition.