LinkedIn is rolling out native conversion metrics in its Campaign Manager tool for sponsored content and text ads, according to a blog post from the company. The metrics will include leads, sign-ups, ...

LinkedIn today added conversion tracking to its Campaign Manager tool in a move that aims to make it easier to track results of advertising campaigns run on the professional social network. Users of ...

As the sunset of third-party cookies looms large on the tech horizon, marketers have been looking for alternatives to fill in the gaps. As the sunset of third-party cookies looms large on the tech ...

Google Analytics 4 update unifies conversion reporting across Ads and Analytics, introducing 'key events' and privacy-first measurement solutions. GA4 introduces 'key events' to replace conversions in ...

The digital landscape is filled with data, and understanding how to analyze that data is key for any online entity looking to ...

Google announced changes to Google Analytics to help the conversion metrics match across Google Ads and Google Analytics. Google will rename legacy conversion to key events, and there are new ...

Google today announced it officially launching events and conversions in Google Analytics Real-Time reports. Both will be coming out of beta “over the next few weeks” to help all users better ...