The following excerpt is from Susan Gunelius‘ book Ultimate Guide to Email Marketing for Business. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound Conversion email marketing funnels are ...

This session will cover digital marketing and how to create a conversion funnel to help your strategic marketing and advertising efforts drive engagement and sales. Digital marketing refers to ...

By viewing each marketing activity through the lens of the funnel, you ensure no effort is wasted—and every message serves a purpose.

Founder of Prosh Marketing, a Fractional CMO & Marketing Strategy Agency that helps Startups & SMBs build marketing teams and go to market. A marketing funnel is a useful tool for marketers to ...

In the marketing world, we know how difficult it is to manage conversion; we provide so much attention to the quick projects and get distracted by immediate numbers that sometimes we forget to take a ...

Aligning your content with media coverage can drive high conversion rates because it influences search behavior and creates a funnel from media to search and through the website. I’ve seen the best ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Over the past decade, the metrics of traffic growth, impressions and ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

Sabri Suby explains why the traditional awareness-to-action model no longer reflects how people actually buy, and what replaces it in a non-linear, AI-influenced world ...

1. Get clear on the goals of the funnel. Anyone can create a series of emails to send out to your client base, but creating a targeted funnel that will address their pain points and get the intended ...

You’ve identified your target prospective customers, are consistent with your content creation, and leverage different content types to promote your product or service. Your content strategy seems ...

As programmatic, next best action, artificial intelligence (AI), predictive modeling, and other omni-channel strategies within healthcare provider (HCP) media gain rapid adoption, so too do we see a ...