For B2B marketers, creating campaigns that reach and influence the right buying committee is no easy task, especially when resources are tight. And creating campaigns can often take hours - from ...

WICHITA, Kan. (KWCH) - Dozens of entrepreneurs gathered in Wichita on Saturday to network, sharing business strategies and struggles at the annual Create Campaign Forum. Create Campaign is a Wichita ...

In the shadow of almost every Georgetown University Student Association presidential candidate, there is a campaign manager striving to launch the ticket to victory on Feb. 22’s election day. Tasked ...

A safety campaign is a way for organizations to share what they’re doing to promote workplace safety and encourage employees to take ownership of the risks present in their day-to-day lives. Creating ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

One of the things I have learned as a creative looking to develop exciting and culturally relevant campaigns over the years has been the belief that radical empathy is essential to creating effective ...

In the age of data-driven marketing, agencies are constantly on the lookout for effective ways to reach and engage their target audiences. However, with the impending demise of third-party cookies and ...

No one wants to be sold to, yet each of us can name commercials we love. Why? Because there’s a difference between marketing campaigns that annoy us and those that draw us in. What it comes down to is ...

Screenshots of campaign text messages are shown in this undated illustration. As election day nears, you may have noticed a spike in text messages from political campaigns. A few years ago, you likely ...