How businesses are using the best-in-class FLX platform to reach targeted consumers, while measuring performance and ROAS.

The big trends for 2024 include a major shift of ad dollars to CTV and “the death of the dongle”, according to LG Ads Solutions’ CMO Tony Marlow. Here are a few of his predictions for the year ahead: ...

With streaming viewership recently surpassing cable for the first time, CTV is becoming a top priority for advertisers. As consumers continue to shift the way they watch TV – toggling between live TV ...

The TV industry has come a long way from the early days of cord-cutting skepticism. Today, consuming entertainment on the living-room screen over the internet is the norm. According to Nielsen’s The ...

Media consumption is shifting. And advertising dollars are moving with it. The glut of streaming services in the market — with their on-demand nature, unlimited DVRs and exclusive content offerings — ...

This being prime predictions season, I thought we’d end 2021 with a few offered by executives at some of the ad-tech and measurement firms on the front lines. The comments have been edited for flow ...

70% of respondents say meaningful insights spark effective ideas, showing that the strongest campaigns are those where data sharpens strategy and creative brings it to life. LG Ad Solutions, a global ...

CTV is digital and real-time and it’s designed for both brand awareness and performance marketing, where yield and outcomes can be optimized When you purchase through links on our site, we may earn an ...