In 2017, Gartner predicted customer relationship management strategy (CRM) would become the largest and fastest-growing software market. Experts were already reporting a transformative culture shift ...

Healthcare organizations face risk in not delivering exceptional consumer experiences. Those that don't prioritize customer relationship management may find it harder to maintain their competitiveness ...

For years, customer relationship management (CRM) in law firms has often been viewed as a glorified Rolodex — a necessary but often underutilized system primarily seen as a data repository. With the ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Artificial intelligence (AI) features have been added to business ...

Holistic, cross-channel communications are more important and necessary than ever, in a world where engagement goes both ways. This means that whenever possible, it’s best to avoid single-channel ...

Using a CRM system gives businesses the tools to improve their customer relationships, streamline their sales processes and leverage the platform to achieve success. Customer relationship management ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

As a CIO or CRM leader working for a manufacturing company, there are likely many issues rising to the top of your list as priorities to better manage the volatile supply chain for your business, with ...

Winning contracts and growing your business with government stakeholders requires a well-structured approach to managing critical data and relationships while streamlining workflows and aligning ...

In today’s competitive market, customer relationship management (CRM) tools have become vital for streamlining operations, managing customer relationships and driving business growth. However, as ...

The holiday season is no longer a frantic sprint of one-off campaigns, it’s a high-stakes, months-long journey where brands must guide customers seamlessly from discovery to purchase and beyond. Yet ...

Your company has acknowledged that the business needs a new CRM system. But the CFO is nervous about the costs, and starts to suggest strategies that could lower costs-or doom your project to fail .