Successful customer journey mapping can be daunting for sure. Watch this 5-minute Q&A video featuring Joana van den Brink-Quintanilha, Senior Analysts for Forrester Research, who explores the benefits ...

Relationships are the cornerstone of any successful business, underpinning everything from consumer loyalty to strategic partnerships. With the rapid advancement in technology, companies now have ...

Ninety miles south of San Francisco, the farm town of Watsonville looks like it may have been the inspiration for the Beatles hit “Strawberry Fields Forever.” In wintertime, long strips of black ...

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With any journey mapping project, you’ll always end up with a better understanding of your customers, including their thoughts, feelings, behaviors and pain points. However, the process of journey ...

As companies with Internet mapping portals such as Yahoo and Google struggle to one-up each other with newer features and easier navigation, satellite imagery companies are taking advantage of that ...